Collage of photos showing diverse people involved in creative and media activities, with the text "SC COLLECTIF THE SOUND CREATES HUB" overlaying the center.

About
sound creatives collectif

At SC Collectif (Sound Creatives Collectif) our mission is to support music and creative professionals aged 25+, particularly those from underrepresented backgrounds, by providing access to opportunities, industry guidance, creative collaboration, and professional development. We address artists' challenges with tailored services to showcase talent. SC Collectif offers visibility through our weekly Radio Cardiff show, "Collectif Sounds" highlighting emerging artists, a featured artist website, and an online agency to broaden your reach. Founded by award-winning entrepreneur and radio presenter Cherie Arlett, SC Collectif blends music, fashion, and culture into its brand.

SC COLLECTIF:Where sound creatives unite.

What People Are Saying

  • Cherie and the team are great to work with. They are extremely enterprising and hardworking. Cant fault them and wish them the best with their future endeavours

    Michael Ivins-MOL Education

  • Had nothing but great experiences and opportunities with SC Collectif, very easy to work with and relieved alot of the work needed to put in as an artist as they make opportunities arrive so effortlessly with their connections and hard work

    Saykridd Daly-Music artist

  • I was invited on to Radio Cardiff by Cherie, She made the conversation feel very natural and welcoming, which I am grateful for. It was a pleasure, and I appreciate the time, energy, and professionalism she brought to the interview.

    Vaxzein-Music artist

FAQs

FAQs

  • We operate as a two-roster agency, giving you access to both sound creatives and creative professionals, depending on what your project needs.

    Our sound creatives roster includes artists, musicians, DJs, and bands available for performances, collaborations, and recording sessions. This includes talent featured on BBC Welsh A-List, artists with over 20 years of experience, and those receiving regular mainstream radio play.

    Our creative professionals roster includes photographers, videographers, digital artists, stylists, event hosts, and presenters. This roster features award-winning professionals and creatives who have worked with high-level artists and established organisations.

    We can also curate full line-ups and sets using our rostered artists, making it easy to bring together the right talent for events, campaigns, or creative projects.

  • Booking a music artist is simple! Browse our roster, select your preferred artist, and submit your booking request through our online platform. Our team will handle the arrangements, ensuring a seamless experience from enquiry to performance.

  • Absolutely. Both registered and non-registered artists can book a range of highly skilled professionals through our agency, including producers, mixing engineers, session musicians, and creatives from our wider roster.

    Artists on our roster benefit from direct access to this network, making it easier to collaborate, build teams, and develop their projects in one place. They also have opportunities to work alongside SC Collectif on events, showcases, and creative projects.

  • SC Collectif stands apart because it is built specifically to support music artists aged 25 and over, a group often overlooked in traditional industry structures despite having huge talent and experience. We focus on providing real opportunities, tailored development, and meaningful industry access at a stage where support is often limited.

    The agency is led by lived experience. With over 20 years working within the music industry, the founder understands first-hand what artists actually need to progress, from development, networking, and visibility to long-term sustainability. This shapes everything we do and ensures our approach is practical, honest, and artist-focused.

    We operate as a two-roster system, connecting sound creatives and creative professionals in one space, making collaboration easier and more accessible. Alongside this, we also offer tailored services for sound creatives, meaning SC Collectif is not solely an agency, but a wider creative platform supporting multiple areas of the industry.

    Our collaborations and industry involvement have helped refine our approach, ensuring we deliver a high-quality, responsive service that reflects real industry needs. We are also proud to have been named a regional finalist for Creative Start-Up of the Year in the UK StartUp Awards, recognising the impact and growth of the business. Above all, SC Collectif is built around the artist and creative, ensuring every opportunity, service, and connection is designed to support long-term growth and sustainability.

  • We open applications every few months via our website and social media links. The application form is available online during these intake periods.

    We do have set criteria and thresholds that applicants must meet in order to be accepted, and we receive a high volume of submissions each cycle. Because of this, we encourage applicants to make sure their submission is complete, detailed, and clearly shows their work, experience, and creative identity so they can stand out.